PROJECTS
“Riding is not just about commuting. It is about the power to change and to connect people.”
With its world-leading 'Battery Swapping Platform' and 'Smart Mobility' services, Gogoro has become a driving force for the world's goal of carbon reduction and sustainability. In addition, Gogoro has been dedicated to optimizing 'User Experience' for years, building a strong brand cohesion and unique riding culture: with the Gogoro Owners Club's act, riding is expanded from individuals to collective participation and further respond to environmental and social welfare issues.
At the end of 2021, Gogoro teamed up with WHYIXD, building the 'Gogoro Christmas Energy Tree.' With its powerful brand appeal, Gogoro had invited 440,000 PBGN (Powered by Gogoro Network) owners to join the event 'Swapping with Riding Spirit, Lighting up the World.' Achieving the goal of '2.22 million swapped batteries' through three major series of tasks, Gogoro turned this appeal into the unifying power for public welfare.
During the event, owners could experience their own interactive light show by swapping batteries at the “Gogoro Christmas Energy Tree.” The Christmas Tree would display owners' riding information, leading them to look back on their wonderful riding memories. There were also dazzling light shows on the digital Christmas Tree every hour, which had accompanied owners to celebrate the holiday season. 'Swapping with Riding Spirit, Lighting up the World' eventually attained its goal of '2.22 million swapped batteries,' namely 2.22 million times of 'energy exchange.' Also, it helped the children on the other side of the earth with 40,000 pairs of 'life-saving used shoes.' Gogoro can let every ride and every swap create the power to change and to connect people.
騎心交換,點亮世界聖誕樹
GOGORO Xmas Tree
Sector
#kinetic #lighting #ESG
Year
2021
Location
ATT 4 FUN @ Taipei , Taiwan
Material
Mixed media
Dimensions
2.3(m) x 5(m) x 6(m)
Client
GOGORO
Music
Liv W. (Song: Believe )
Animation
Kyle Jhuang
Film production
Liu Che Chun
Photographer
Liu Che Chun
「騎乘不再只是單純的通勤過程,它涉及了改變、連結群眾的力量。」